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1# Platform-Specific Content Guidelines & Compliance (2025)
2
3**Version**: 2025.8
4**Last Updated**: August 2025
5**Purpose**: Centralized guidelines for all marketing agents to ensure platform compliance
6
7---
8
9## Overview
10
11This document provides platform-specific content guidelines that all marketing agents must follow when creating content for different platforms. Always reference this document before creating platform-specific content.
12
13---
14
15## Reddit Content Guidelines
16
17### The 90/10 Rule (MANDATORY)
18- **90% Community Participation**: Must contribute valuable comments, discussions, and non-promotional content
19- **10% Self-Promotion**: Maximum promotional content allowed across all subreddits
20- **Timing**: Space promotional posts 2-3 weeks apart in same subreddit
21- **Account Requirements**: Build karma (minimum 25-50) before any promotional content
22
23### Content Structure Requirements
24- **Lead with Problems, Not Solutions**: Start with relatable user pain points or questions
25- **Community Discussion Format**: Frame as "Has anyone experienced..." vs "I built..."
26- **Technical Questions**: Include genuine requests for community feedback and input
27- **Avoid Promotional Language**: Eliminate "First", "Enhancement", "Game-changing", "Revolutionary"
28
29### Spam Filter Avoidance
30- **No Direct CTAs**: Avoid "Give it a star", "Check out my...", "Try my product"
31- **Natural Mentions**: Reference solutions organically within technical discussions
32- **Question-Based Titles**: Use "How do you..." or "Anyone solved..." formats
33- **Community Value**: Every post must benefit community members, not just promote
34
35### Reddit Formatting Standards
36- **Headers**: Use `**Bold Text**` instead of `# Markdown Headers` (better display)
37- **Code Blocks**: Use triple backticks ``` for code examples
38- **Links**: Standard `[text](url)` format
39- **Lists**: Use `-` or `1.` for bullet/numbered lists
40
41---
42
43## Twitter/X Content Guidelines
44
45### The 80/20 Content Rule (MANDATORY)
46- **80% Value Content**: Educational, entertaining, or insightful posts
47- **20% Promotional**: Direct product mentions or calls-to-action
48- **Daily Ratio**: If posting 5 times daily, only 1 can be promotional
49
50### Content Optimization
51- **Character Limits**: 280 characters maximum, brevity increases engagement
52- **Thread Strategy**: Use for longer content, maintain narrative flow between tweets
53- **Visual Priority**: Video content generates 1200% more shares than text
54- **Hashtag Usage**: Limit to 1-2 relevant hashtags maximum
55
56### Thread Formatting Best Practices
57- **Hook Tweet**: Strong opening that promises value within first 280 characters
58- **Numbered Threads**: Use 1/, 2/, 3/ for easy following
59- **Value Density**: Each tweet should provide standalone value
60- **CTA Placement**: Save calls-to-action for final tweet only
61
62---
63
64## LinkedIn Content Guidelines
65
66### Professional Value-First Approach (MANDATORY)
67- **Educational Focus**: Share industry insights, lessons learned, professional experiences
68- **No Direct Sales**: Avoid sales pitches, focus on thought leadership
69- **Value Ratio**: Provide value before any promotional content
70- **Professional Tone**: Maintain business-appropriate language and topics
71
72### Content Types That Perform
73- **Industry Analysis**: Commentary on trends, news, and developments
74- **Personal Stories**: Professional challenges, lessons learned, career insights
75- **Educational Posts**: How-to guides, tips, frameworks for professional growth
76- **Company Culture**: Behind-scenes, employee stories, values in action
77
78---
79
80## Compliance Checklist
81
82Before finalizing any content, verify:
83
84### Platform Analysis
85- [ ] Identified target platform(s)
86- [ ] Reviewed platform-specific rules and guidelines
87- [ ] Applied appropriate promotional content ratio
88- [ ] Used platform-optimized formatting
89
90### Spam Filter Protection
91- [ ] Avoided known spam trigger words and phrases
92- [ ] Used community discussion format over announcement style
93- [ ] Included genuine questions for community engagement
94- [ ] Balanced self-promotion with community contribution
95
96---
97
98## Emergency Response Protocol
99
100If content gets flagged/removed:
101
1021. **Immediate Analysis**: Review against platform guidelines in this document
1032. **Community Feedback**: Ask community what went wrong
1043. **Content Revision**: Reframe with more community value
1054. **Timing Adjustment**: Wait longer between promotional posts
1065. **Engagement Increase**: Participate more in community before reposting
107
108---
109
110**Next Review**: October 2025